Big Swamp Harley Davidson

Big Swamp Harley-Davidson® History

Big Swamp Harley-Davidson® was established and incorporated in 2005. The dealership is conveniently located off Interstate-85 and serves local riders in Opelika, Auburn, & Montgomery, Alabama as well as La Grange, Georgia. The dealership is a perfect stop for motorcyclists traveling to Florida for Daytona Bike Week and other large motorcycle events along I-85. Big Swamp Harley-Davidson® is owned by John and Marlise Cunningham. The dealership is actively involved with the Auburn, Opelika and Montgomery community and strives to create a sense of home to the entire motorcycle community.

Management Philosophy

Our management philosophy is to empower our team to work together to reach common goals. We work hard at Big Swamp, however we also have fun. We understand our customers and we are eager to serve. We pride ourselves in creating a sense of home for riders. We want riders, customer and the community to feel at ease and at home at our dealership. Our core values are to treat one another with respect, to tell the truth, and be fair in everything we do.

Products and Services Provided

Big Swamp Harley-Davidson® in Opelika, Alabama offers a wide range of products and services to our customers with the goal to enhance their enjoyment of motor sports. We don't sell vehicles, parts and services. We encourage a lifestyle and sell a dream.

The customers we serve cannot be categorized into common stereotypes. Motor sports enthusiasts are very individualistic, unique people. They cannot be described as coming from common economic, educational or social strata. Their motivations, goals, and needs are as independent as snowflakes; no two are alike. Our success as a company is determined by our ability as a team to recognize our customer's needs, treat them with respect, and serve them to the best of our ability.

Some of the common products and services we offer our customers follow:

  • Harley-Davidson® motorcycles
  • Vehicle parts & accessories
  • Vehicle service
  • Vehicle customization services
  • Harley Owners Group® Chapter
  • Warranties
  • Financial and insurance services
  • Event sponsorship

Big Swamp Harley-Davidson® is conveniently located near the areas of Auburn, Salem, La Fayette and Dadeville.

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